It all starts in Belgium, in the beautiful Meuse valley, with Fred and Serge, two friends who are passionate about cycling. Fred, a lifelong lover of cycling, and Serge, a great sportsman and competitor, decide to create the best bicycles for children .
For what ? Because Fred couldn't find quality bikes for his children . Too heavy, not very ergonomic, these bikes were more toys than real learning tools. Serge shared the same frustration.
Together, they designed light, ergonomic and fun bikes , perfect for children. Each piece has been designed to adapt to the shape of little ones, with unisex frames that are easy to step over and bright, customizable colors.
Their mission? Offer durable bicycles, which are passed down from child to child, and help parents resell bicycles that have become too small. BEMOOV is the promise of agile, fun and environmentally friendly bikes.




